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About Woodcraft Lures

WoodcraftsandLures founded and owned by Rich Olson, is based out of Independence, Wisconsin. Woodcrafts started as a small business specializing in custom furniture, furniture repair, and picture framing.  Rich recently retired from the woodworking business.  Following another passion of Olson, FISHING, led him into making custom fishing lures. Although woodcrafting was once a part of his business, he now focuses on his lures.  All lures are hand injected and tested during his fishing excursions on the Mississippi river. 

If you want to get in contact with Rich, click on the "contact" button to post your questions. Lures can be specialized upon request i.e. two tone.  Retailers are welcomed to contact Rich about special pricing. 
Woodcraft Lures are available online and at Pietrek's Service Station located in Independence, WI.
Rich attends shows in Madison, WI and Eau Claire, WI on a regular basis. 
Remember — recycle your old lures, don’t throw your used plastics in the water. Keep our waterways clean.




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